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Christian Arens & William Arens 
M: Advertising ISE [EPUB ebook] 

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Cover of Christian Arens & William Arens: M: Advertising ISE (ePUB)

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

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Language English ● Format EPUB ● ISBN 9781264363414 ● Publisher McGraw-Hill Education ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 7735428 ● Copy protection Adobe DRM
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