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Christian Arens & William Arens
M: Advertising ISE [EPUB ebook]

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Couverture du Christian Arens & William Arens: M: Advertising ISE (ePUB)

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

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Langue Anglais ● Format EPUB ● ISBN 9781264363414 ● Maison d’édition McGraw-Hill Education ● Publié 2021 ● Téléchargeable 3 fois ● Devise EUR ● ID 7735428 ● Protection contre la copie Adobe DRM

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