M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
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语言 英语 ● 格式 EPUB ● ISBN 9781264363414 ● 出版者 McGraw-Hill Education ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 7735428 ● 复制保护 Adobe DRM
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