M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
€51.40
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Limba Engleză ● Format EPUB ● ISBN 9781264363414 ● Editura McGraw-Hill Education ● Publicat 2021 ● Descărcabil 3 ori ● Valută EUR ● ID 7735428 ● Protecție împotriva copiilor Adobe DRM
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