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Andrew Crane
Marketing, Morality and the Natural Environment [PDF ebook]

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Cover von Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‚green‘ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers‘ and employees‘ understanding of the green marketing activities and processes that take part in their organisations.

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Sprache Englisch ● Format PDF ● Seiten 224 ● ISBN 9781134612758 ● Verlag Taylor and Francis ● Erscheinungsjahr 2002 ● herunterladbar 3 mal ● Währung EUR ● ID 4127313 ● Kopierschutz Adobe DRM

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