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Andrew Crane 
Marketing, Morality and the Natural Environment [PDF ebook] 

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Hoes van Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.

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Taal Engels ● Formaat PDF ● Pagina’s 224 ● ISBN 9781134612758 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2002 ● Downloadbare 3 keer ● Valuta EUR ● ID 4127313 ● Kopieerbeveiliging Adobe DRM
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