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Andrew Crane 
Marketing, Morality and the Natural Environment [PDF ebook] 

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Copertina di Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.

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Lingua Inglese ● Formato PDF ● Pagine 224 ● ISBN 9781134612758 ● Casa editrice Taylor and Francis ● Pubblicato 2002 ● Scaricabile 3 volte ● Moneta EUR ● ID 4127313 ● Protezione dalla copia Adobe DRM
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Andrew Crane

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