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Andrew Crane
Marketing, Morality and the Natural Environment [PDF ebook]

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Sampul Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.

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Bahasa Inggris ● Format PDF ● Halaman 224 ● ISBN 9781134612758 ● Penerbit Taylor and Francis ● Diterbitkan 2002 ● Diunduh 3 kali ● Mata uang EUR ● ID 4127313 ● Perlindungan salinan Adobe DRM

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