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Andrew Crane
Marketing, Morality and the Natural Environment [PDF ebook]

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Örtmek Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.

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Dil İngilizce ● Biçim PDF ● Sayfalar 224 ● ISBN 9781134612758 ● Yayımcı Taylor and Francis ● Yayınlanan 2002 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4127313 ● Kopya koruma Adobe DRM

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