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Dieter Ahlert & Stefan Borchert
Prozessmanagement im vertikalen Marketing [PDF ebook]
Efficient Consumer Response (ECR) in Konsumguternetzen

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Cover von Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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Sprache Deutsch ● Format PDF ● ISBN 9783642572715 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6327350 ● Kopierschutz Adobe DRM

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