Електронна книга > Обществознание > Эконом > Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Dieter Ahlert & Stefan Borchert
Prozessmanagement im vertikalen Marketing [PDF ebook]
Efficient Consumer Response (ECR) in Konsumguternetzen

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Обложка Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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язык немецкий ● Формат PDF ● ISBN 9783642572715 ● издатель Springer Berlin Heidelberg ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6327350 ● Защита от копирования Adobe DRM

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Dieter Ahlert Stefan Borchert

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