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Dieter Ahlert & Stefan Borchert
Prozessmanagement im vertikalen Marketing [PDF ebook]
Efficient Consumer Response (ECR) in Konsumguternetzen

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ปกของ Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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ภาษา เยอรมัน ● รูป PDF ● ISBN 9783642572715 ● สำนักพิมพ์ Springer Berlin Heidelberg ● การตีพิมพ์ 2013 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 6327350 ● ป้องกันการคัดลอก Adobe DRM

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Dieter Ahlert Stefan Borchert

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