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Dieter Ahlert & Stefan Borchert
Prozessmanagement im vertikalen Marketing [PDF ebook]
Efficient Consumer Response (ECR) in Konsumguternetzen

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perlindungan daripada Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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Bahasa Jerman ● Format PDF ● ISBN 9783642572715 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6327350 ● Salin perlindungan Adobe DRM

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Dieter Ahlert Stefan Borchert

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