Catalog > Social Sciences > Economy > Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Dieter Ahlert & Stefan Borchert
Prozessmanagement im vertikalen Marketing [PDF ebook]
Efficient Consumer Response (ECR) in Konsumguternetzen

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Cover of Dieter Ahlert & Stefan Borchert: Prozessmanagement im vertikalen Marketing (PDF)

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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Language German ● Format PDF ● ISBN 9783642572715 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6327350 ● Copy protection Adobe DRM

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