Joe Tidd 
GAINING MOMENTUM (V15) [PDF ebook] 
Managing the Diffusion of Innovations

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Sprache Englisch ● Format PDF ● Seiten 448 ● ISBN 9781848163553 ● Dateigröße 2.3 MB ● Herausgeber Joe Tidd ● Verlag World Scientific Publishing Company ● Ort Singapore ● Land SG ● Erscheinungsjahr 2010 ● herunterladbar 24 Monate ● Währung EUR ● ID 2423403 ● Kopierschutz Adobe DRM
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