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Joe Tidd
GAINING MOMENTUM (V15) [PDF ebook]
Managing the Diffusion of Innovations

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Capa do Joe Tidd: GAINING MOMENTUM (V15) (PDF)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Língua Inglês ● Formato PDF ● Páginas 448 ● ISBN 9781848163553 ● Tamanho do arquivo 2.3 MB ● Editor Joe Tidd ● Editora World Scientific Publishing Company ● Cidade Singapore ● País SG ● Publicado 2010 ● Carregável 24 meses ● Moeda EUR ● ID 2423403 ● Proteção contra cópia Adobe DRM

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