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Joe Tidd
GAINING MOMENTUM (V15) [PDF ebook]
Managing the Diffusion of Innovations

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Couverture du Joe Tidd: GAINING MOMENTUM (V15) (PDF)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Langue Anglais ● Format PDF ● Pages 448 ● ISBN 9781848163553 ● Taille du fichier 2.3 MB ● Éditeur Joe Tidd ● Maison d’édition World Scientific Publishing Company ● Lieu Singapore ● Pays SG ● Publié 2010 ● Téléchargeable 24 mois ● Devise EUR ● ID 2423403 ● Protection contre la copie Adobe DRM

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