Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
€219.99
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 448 ● ISBN 9781848163553 ● फाइल का आकार 2.3 MB ● संपादक Joe Tidd ● प्रकाशक World Scientific Publishing Company ● शहर Singapore ● देश SG ● प्रकाशित 2010 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2423403 ● कॉपी सुरक्षा Adobe DRM
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