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Joe Tidd
GAINING MOMENTUM (V15) [PDF ebook]
Managing the Diffusion of Innovations

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Cover of Joe Tidd: GAINING MOMENTUM (V15) (PDF)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Language English ● Format PDF ● Pages 448 ● ISBN 9781848163553 ● File size 2.3 MB ● Editor Joe Tidd ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2010 ● Downloadable 24 months ● Currency EUR ● ID 2423403 ● Copy protection Adobe DRM

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