This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Format PDF ● Seiten 264 ● ISBN 9781135126117 ● Herausgeber Marc Smidt & Egbert Wever ● Verlag Taylor and Francis ● Erscheinungsjahr 2013 ● herunterladbar 6 mal ● Währung EUR ● ID 2664858 ● Kopierschutz Adobe DRM
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