This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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格式 PDF ● 网页 264 ● ISBN 9781135126117 ● 编辑 Marc Smidt & Egbert Wever ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2664858 ● 复制保护 Adobe DRM
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