This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Format PDF ● Halaman-halaman 264 ● ISBN 9781135126117 ● Penyunting Marc Smidt & Egbert Wever ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Muat turun 6 kali ● Mata wang EUR ● ID 2664858 ● Salin perlindungan Adobe DRM
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