This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Formato PDF ● Páginas 264 ● ISBN 9781135126117 ● Editor Marc Smidt & Egbert Wever ● Editorial Taylor and Francis ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2664858 ● Protección de copia Adobe DRM
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