This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Format PDF ● Pages 264 ● ISBN 9781135126117 ● Éditeur Marc Smidt & Egbert Wever ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2664858 ● Protection contre la copie Adobe DRM
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