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Diane M. Desimone
Transnational Marketing in the Information Age [PDF ebook]

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Cover of Diane M. Desimone: Transnational Marketing in the Information Age (PDF)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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Format PDF ● Pages 164 ● ISBN 9781135681944 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 6 times ● Currency EUR ● ID 2919998 ● Copy protection Adobe DRM

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