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Diane M. Desimone
Transnational Marketing in the Information Age [PDF ebook]

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Copertina di Diane M. Desimone: Transnational Marketing in the Information Age (PDF)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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Formato PDF ● Pagine 164 ● ISBN 9781135681944 ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 6 volte ● Moneta EUR ● ID 2919998 ● Protezione dalla copia Adobe DRM

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