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Diane M. Desimone
Transnational Marketing in the Information Age [PDF ebook]

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的封面 Diane M. Desimone: Transnational Marketing in the Information Age (PDF)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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格式 PDF ● 网页 164 ● ISBN 9781135681944 ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 6 时 ● 货币 EUR ● ID 2919998 ● 复制保护 Adobe DRM

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