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Diane M. Desimone
Transnational Marketing in the Information Age [PDF ebook]

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Couverture du Diane M. Desimone: Transnational Marketing in the Information Age (PDF)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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Format PDF ● Pages 164 ● ISBN 9781135681944 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 6 fois ● Devise EUR ● ID 2919998 ● Protection contre la copie Adobe DRM

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