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Diane M. Desimone
Transnational Marketing in the Information Age [PDF ebook]

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Hoes van Diane M. Desimone: Transnational Marketing in the Information Age (PDF)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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Formaat PDF ● Pagina’s 164 ● ISBN 9781135681944 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 6 keer ● Valuta EUR ● ID 2919998 ● Kopieerbeveiliging Adobe DRM

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