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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [EPUB ebook]
Research and Evaluation

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Portada de Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Idioma Inglés ● Formato EPUB ● Páginas 348 ● ISBN 9781135593261 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Editorial Taylor and Francis ● Publicado 2009 ● Descargable 6 veces ● Divisa EUR ● ID 2645202 ● Protección de copia Adobe DRM

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