Електронна книга > Наука > Генерал > Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [EPUB ebook]
Research and Evaluation

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Обкладинка Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Мова Англійська ● Формат EPUB ● Сторінки 348 ● ISBN 9781135593261 ● Редактор Betteke van Ruler & Ana Tkalac Vercic ● Видавець Taylor and Francis ● Опубліковано 2009 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2645202 ● Захист від копіювання Adobe DRM

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