Catalog > Ciência > Geral > Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [EPUB ebook]
Research and Evaluation

Apoio

Capa do Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

€64.34

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato EPUB ● Páginas 348 ● ISBN 9781135593261 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Editora Taylor and Francis ● Publicado 2009 ● Carregável 6 vezes ● Moeda EUR ● ID 2645202 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Betteke van Ruler Ana Tkalac Vercic Dejan Vercic

87.603 Ebooks nesta categoria

Capa do Nicky Pouw: Wellbeing Economics

Nicky Pouw: Wellbeing Economics

Amidst rising global inequality, migration, climate change, health pandemics, and deepening poverty, it is time to redirect our economy towards more sustainable and socially just processes and outcom …

Capa do Majia (Arizona State University, USA) Nadesan & Amit (Arizona State University, USA) Ron: Mapping Populism

Majia (Arizona State University, USA) Nadesan & Amit (Arizona State University, USA) Ron: Mapping Populism

This collection, which can serve as an introduction to the field of populism, provides an array of interdisciplinary approaches to populist mobilizations, theories, meanings, and effects. In so doing …

Capa do Sarah (University of Gent, Belgium) Adeyinka & Ilse (University of Gent, Belgium) Derluyn: Nigerian and Ghanaian Women Working in the Brussels Red-Light District

Sarah (University of Gent, Belgium) Adeyinka & Ilse (University of Gent, Belgium) Derluyn: Nigerian and Ghanaian Women Working in the Brussels Red-Light District

This book unravels the lives, needs and experiences of Nigerian and Ghanaian women working in prostitution in Brussels. This volume casts a light on the working conditions and the experiences of 38 w …

Capa do Etsuko Kinefuchi: Competing Discourses on Japan’s Nuclear Power

Etsuko Kinefuchi: Competing Discourses on Japan’s Nuclear Power

This book examines the discursive formation of nuclear power in Japan to provide insights into the ways this technology has been both promoted and resisted, constituting and being constituted by Japa …

Capa do Daniel Chandler: Semiotics: The Basics

Daniel Chandler: Semiotics: The Basics

This fourth edition of the bestselling textbook, now available in print, e Book, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics i …

Capa do Fredrik Sjoholm & Jose Tongzon: Institutional Change in Southeast Asia

Fredrik Sjoholm & Jose Tongzon: Institutional Change in Southeast Asia

Includes a comprehensive analysis of different countries in the region Contributors include experts from the region and Europe The Asian economic crisis and its aftermath is a huge area of study, so …

Capa do Robert Dekle: Understanding Japanese Savings

Robert Dekle: Understanding Japanese Savings

Japan”s savings are among the highest in the world, and these high rates have played a valuable role throughout the post-war period. However, over the next several decades, Japan”s population will …

Capa do Vladimir Babak & Demian Vaisman: Political Organization in Central Asia and Azerbaijan

Vladimir Babak & Demian Vaisman: Political Organization in Central Asia and Azerbaijan

This work contains a selection of annotated documents, including party platforms and declarations of the major political groupings in the Islamic republics of the former Soviet Union. The book covers …

Capa do Yanrui Wu: China''s Economic Growth

Yanrui Wu: China”s Economic Growth

The current growth of the Chinese economy is of immense importance for the global economy. This book outlines the main characteristics of Chinese economic growth over the last two decades, and invest …