Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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语言 英语 ● 格式 EPUB ● 网页 348 ● ISBN 9781135593261 ● 编辑 Betteke van Ruler & Ana Tkalac Vercic ● 出版者 Taylor and Francis ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2645202 ● 复制保护 Adobe DRM
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