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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [EPUB ebook]
Research and Evaluation

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Copertina de Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (ePUB)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Limba Engleză ● Format EPUB ● Pagini 348 ● ISBN 9781135593261 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Editura Taylor and Francis ● Publicat 2009 ● Descărcabil 6 ori ● Valută EUR ● ID 2645202 ● Protecție împotriva copiilor Adobe DRM

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