Catalog > Ciencias sociales > Economía > Mr Erik Roscam Abbing: Brand-driven Innovation (ePUB)

Mr Erik Roscam Abbing
Brand-driven Innovation [EPUB ebook]
Strategies for Development and Design

Soporte

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€40.83

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Formato EPUB ● Páginas 208 ● ISBN 9781350034464 ● Editorial Bloomsbury Publishing ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 5318138 ● Protección de copia Adobe DRM

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