Catalog > Științe sociale > Economie > Mr Erik Roscam Abbing: Brand-driven Innovation (ePUB)

Mr Erik Roscam Abbing
Brand-driven Innovation [EPUB ebook]
Strategies for Development and Design

Ajutor

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€40.83

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Format EPUB ● Pagini 208 ● ISBN 9781350034464 ● Editura Bloomsbury Publishing ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 5318138 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Roscam Abbing Erik Roscam Abbing Mr Erik Roscam Abbing

255.022 Ebooks din această categorie

Copertina de Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Copertina de Robert B. Camp: The Lean Leader

Robert B. Camp: The Lean Leader

Without Lean leaders, there can be no Lean. If an organization wants to be Lean, its leaders must lead using Lean principles. Put another way, until the top of your organization fully embraces Lean, …

Copertina de Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Copertina de Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Copertina de Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

Copertina de J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Copertina de Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Copertina de Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Copertina de Stuart R. Timperley: Personnel Planning and Occupational Choice

Stuart R. Timperley: Personnel Planning and Occupational Choice

This book, first published in 1974, explores the processes by which organisations (and larger entities) attempt to influence their populations (and prospective future populations). The author examine …

Copertina de Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Pagina următoare >>>