Catalog > Social Sciences > Economy > Mr Erik Roscam Abbing: Brand-driven Innovation (ePUB)

Mr Erik Roscam Abbing
Brand-driven Innovation [EPUB ebook]
Strategies for Development and Design

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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

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Format EPUB ● Pages 208 ● ISBN 9781350034464 ● Publisher Bloomsbury Publishing ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5318138 ● Copy protection Adobe DRM

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