Catalog > Sciences sociales > Economie > Mr Erik Roscam Abbing: Brand-driven Innovation (ePUB)

Mr Erik Roscam Abbing
Brand-driven Innovation [EPUB ebook]
Strategies for Development and Design

Support

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€40.83

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Format EPUB ● Pages 208 ● ISBN 9781350034464 ● Maison d’édition Bloomsbury Publishing ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5318138 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Roscam Abbing Erik Roscam Abbing Mr Erik Roscam Abbing

255 022 Ebooks dans cette catégorie

Couverture du Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Couverture du Robert B. Camp: The Lean Leader

Robert B. Camp: The Lean Leader

Without Lean leaders, there can be no Lean. If an organization wants to be Lean, its leaders must lead using Lean principles. Put another way, until the top of your organization fully embraces Lean, …

Couverture du Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Couverture du Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Couverture du Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

Couverture du J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Couverture du Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Couverture du Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Couverture du Stuart R. Timperley: Personnel Planning and Occupational Choice

Stuart R. Timperley: Personnel Planning and Occupational Choice

This book, first published in 1974, explores the processes by which organisations (and larger entities) attempt to influence their populations (and prospective future populations). The author examine …

Couverture du Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Page suivante >>>