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Nadia-Vittoria Durante & Enrico Gabrys
Mediaplanung [PDF ebook]
Methodische Grundlagen und praktische Anwendungen

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Portada de Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Kommunikationsziele durch die geeignete Auswahl der Werbeträger kostengünstig realisieren: Der Autor zeigt, wie Sie Mediaplanung in die gesamte Marketingkommunikation integrieren. Mediaplanung als Entscheidungsprozess – ausgehend von Mediaselektion, Marktsegmentierung, Zielbestimmung und dem Einfluss der Kommunikationsinhalte auf Mediaentscheidung und Budgetierung. Mediaforschung als Informationsbasis für Mediaplanung. Mit einem umfassenden Intermediavergleich von TV, Print, Außenwerbung, Hörfunk, Kino, Internet. Neu: Mediaforschung in der Schweiz, B-to-B-Sektor, neueste Methoden zur Erforschung der Plakatwahrnehmung, aktuellste Mediadaten.

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Idioma Alemán ● Formato PDF ● ISBN 9783662086063 ● Editorial Springer Berlin Heidelberg ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 6343139 ● Protección de copia Adobe DRM

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