Catalog > Ciências sociais > Economia > Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Nadia-Vittoria Durante & Enrico Gabrys
Mediaplanung [PDF ebook]
Methodische Grundlagen und praktische Anwendungen

Apoio

Capa do Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Kommunikationsziele durch die geeignete Auswahl der Werbeträger kostengünstig realisieren: Der Autor zeigt, wie Sie Mediaplanung in die gesamte Marketingkommunikation integrieren. Mediaplanung als Entscheidungsprozess – ausgehend von Mediaselektion, Marktsegmentierung, Zielbestimmung und dem Einfluss der Kommunikationsinhalte auf Mediaentscheidung und Budgetierung. Mediaforschung als Informationsbasis für Mediaplanung. Mit einem umfassenden Intermediavergleich von TV, Print, Außenwerbung, Hörfunk, Kino, Internet. Neu: Mediaforschung in der Schweiz, B-to-B-Sektor, neueste Methoden zur Erforschung der Plakatwahrnehmung, aktuellste Mediadaten.

€43.91

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● ISBN 9783662086063 ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6343139 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Nadia-Vittoria Durante Enrico Gabrys Rudiger Koch Fritz Unger Rainer Wailersbacher

259.211 Ebooks nesta categoria

Capa do Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Capa do Dennis F. Galletta & Yahong Zhang: Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems

Dennis F. Galletta & Yahong Zhang: Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems

‘Human-Computer Interaction and Management Information Systems: Applications’ offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters …

Capa do Neil Gunningham: Corporate Environmental Responsibility

Neil Gunningham: Corporate Environmental Responsibility

Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate Environmental Responsibility (CER), a gro …

Capa do Willy J. (Consultant, Brussels, Belgium) Masschelein & Rip G. (Consultant, Ashton, Maryland, USA) Rice: Ultraviolet Light in Water and Wastewater Sanitation (2002)

Willy J. (Consultant, Brussels, Belgium) Masschelein & Rip G. (Consultant, Ashton, Maryland, USA) Rice: Ultraviolet Light in Water and Wastewater Sanitation (2002)

Several general books are available on ultraviolet light and its applications. However, this is the first comprehensive monograph that deals with its application to water and wastewater treatment. Th …

Capa do Lukas Neckermann: Mobility Revolution

Lukas Neckermann: Mobility Revolution

We stand at the cusp of a mobility revolution unlike anything we have seen since the days of Gottlieb Daimler and Henry Ford, 130 years ago. Three massively significant and converging automoti …

Capa do John Wylder: Strategic Information Security

John Wylder: Strategic Information Security

The new emphasis on physical security resulting from the terrorist threat has forced many information security professionals to struggle to maintain their organization”s focus on protecting informat …

Capa do Jerome (Department of Mathematics and Computer Science, Auburn University at Montgomery) Goddard II & Gail Miriam (Mississippi State University) Moraru: The Goddard Guide to Arthropods of Medical Importance

Jerome (Department of Mathematics and Computer Science, Auburn University at Montgomery) Goddard II & Gail Miriam (Mississippi State University) Moraru: The Goddard Guide to Arthropods of Medical Importance

Covering all major arthropods of medical importance worldwide, this award-winning resource has established itself as a standard reference for almost 25 years. With the globilization of commerce and t …

Capa do Abdelkhalak (National Institute of Applied Sciences, Rouen, France) El Hami & Seifedine (Beirut Arab University, Faculty of Sciences, Beirut, Lebanon) Kadry: E-Systems for the 21st Century

Abdelkhalak (National Institute of Applied Sciences, Rouen, France) El Hami & Seifedine (Beirut Arab University, Faculty of Sciences, Beirut, Lebanon) Kadry: E-Systems for the 21st Century

E-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national …

Capa do Trevor Kletz: An Engineer''s View of Human Error

Trevor Kletz: An Engineer”s View of Human Error

This title looks at how people, as opposed to technology and computers, are arguably the most unreliable factor within plants, leading to dangerous situations. …

Capa do Erica E. Benson & Barry J. Fuller: Life in the Frozen State

Erica E. Benson & Barry J. Fuller: Life in the Frozen State

While it is barely 50 years since the first reliable reports of the recovery of living cells frozen to cryogenic temperatures, there has been tremendous growth in the use of cryobiology in medicine, …

Próxima página >>>