Ebook > Scienze sociali > Economia > Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Nadia-Vittoria Durante & Enrico Gabrys
Mediaplanung [PDF ebook]
Methodische Grundlagen und praktische Anwendungen

Supporto

Copertina di Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Kommunikationsziele durch die geeignete Auswahl der Werbeträger kostengünstig realisieren: Der Autor zeigt, wie Sie Mediaplanung in die gesamte Marketingkommunikation integrieren. Mediaplanung als Entscheidungsprozess – ausgehend von Mediaselektion, Marktsegmentierung, Zielbestimmung und dem Einfluss der Kommunikationsinhalte auf Mediaentscheidung und Budgetierung. Mediaforschung als Informationsbasis für Mediaplanung. Mit einem umfassenden Intermediavergleich von TV, Print, Außenwerbung, Hörfunk, Kino, Internet. Neu: Mediaforschung in der Schweiz, B-to-B-Sektor, neueste Methoden zur Erforschung der Plakatwahrnehmung, aktuellste Mediadaten.

€43.08

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Tedesco ● Formato PDF ● ISBN 9783662086063 ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6343139 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Nadia-Vittoria Durante Enrico Gabrys Rudiger Koch Fritz Unger Rainer Wailersbacher

252.708 Ebook in questa categoria

Copertina di Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Copertina di P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Copertina di Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Copertina di Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Copertina di Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Copertina di Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Long before Columbus, American Indians had trading routes all across the Americas. How did they maintain this extensive network of trading relationships through the centuries? In this ground-breaking …

Copertina di Suchand Datta & Prahlad Deb: Spices

Suchand Datta & Prahlad Deb: Spices

Indian spices are famous across the globe and have attracted food lovers for ages. With the increasing awareness of health through foods, people are now more conscious about the health and nutraceuti …

Copertina di Jin Lee: Perfect Sport Betting System

Jin Lee: Perfect Sport Betting System

Is a splendid book which features an incredible betting system for European football. Read the book and …

Copertina di Bernard Mooney: Lead, Follow or Get Out of the Way - A Practical Guide

Bernard Mooney: Lead, Follow or Get Out of the Way – A Practical Guide

I am writing this book to share with you the experience and knowledge that I have accrued over the last forty years as a small unit leader in the military and in business. Doing anything for that …

Copertina di Robert E. McGrath: What Is Coworking? - A Look At the Multifaceted Places Where the Gig Economy Happens and Workers Are Happy to Find Community

Robert E. McGrath: What Is Coworking? – A Look At the Multifaceted Places Where the Gig Economy Happens and Workers Are Happy to Find Community

This book explores coworking from many angles and will be of interest to anyone interested in the gig economy and the future of work. Some of the topics include: “Coworking = Space + Community”, …

Pagina successiva >>>