Catalog > Sociale wetenschappen > Economie > Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Nadia-Vittoria Durante & Enrico Gabrys
Mediaplanung [PDF ebook]
Methodische Grundlagen und praktische Anwendungen

Ondersteuning

Hoes van Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Kommunikationsziele durch die geeignete Auswahl der Werbeträger kostengünstig realisieren: Der Autor zeigt, wie Sie Mediaplanung in die gesamte Marketingkommunikation integrieren. Mediaplanung als Entscheidungsprozess – ausgehend von Mediaselektion, Marktsegmentierung, Zielbestimmung und dem Einfluss der Kommunikationsinhalte auf Mediaentscheidung und Budgetierung. Mediaforschung als Informationsbasis für Mediaplanung. Mit einem umfassenden Intermediavergleich von TV, Print, Außenwerbung, Hörfunk, Kino, Internet. Neu: Mediaforschung in der Schweiz, B-to-B-Sektor, neueste Methoden zur Erforschung der Plakatwahrnehmung, aktuellste Mediadaten.

€43.91

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Duits ● Formaat PDF ● ISBN 9783662086063 ● Uitgeverij Springer Berlin Heidelberg ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 6343139 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

Nadia-Vittoria Durante Enrico Gabrys Rudiger Koch Fritz Unger Rainer Wailersbacher

259.211 E-boeken in deze categorie

Hoes van Russell: Resource Recovery Economics

Russell: Resource Recovery Economics

This critical volume addresses an important contemporary issue, how to determine themost cost-effective approach to solid waste disposal. Based on wide-ranging, practicalexperience, this time-saving …

Hoes van Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Hoes van Sugumar Mariappanadar: Sustainable Human Resource Management

Sugumar Mariappanadar: Sustainable Human Resource Management

This exciting new text, written by some of the leading experts in the field, is the first of its kind to tackle the increasingly popular topic of sustainable HRM. Structured in six parts, the book gu …

Hoes van Kevin Duncan: Sustainable Business Book

Kevin Duncan: Sustainable Business Book

All businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies’ employees and shareholders are demanding the same. Yet, …

Hoes van Warwick (University of Wollongong, Australia) Funnell & Jeffrey (Massey University, New Zealand) Robertson: Accounting by the First Public Company

Warwick (University of Wollongong, Australia) Funnell & Jeffrey (Massey University, New Zealand) Robertson: Accounting by the First Public Company

The United Dutch East India Company was the first public company, preceding the formation of the English East-India Company by over 40 years. Its fame as the first public company which heralded the t …

Hoes van Dennis F. Galletta & Yahong Zhang: Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems

Dennis F. Galletta & Yahong Zhang: Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems

‘Human-Computer Interaction and Management Information Systems: Applications’ offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters …

Hoes van Christopher Carr: Britain''s Competitiveness

Christopher Carr: Britain”s Competitiveness

This book addresses the widespread concern regarding British industry”s ability to compete internationally. Through an analysis of the UK automotive components sector, the author examines the centra …

Hoes van Bill Sanderson: Asbestos for Surveyors

Bill Sanderson: Asbestos for Surveyors

Asbestos for Surveyors is a practical reference guide for all those responsible for identifying and dealing with asbestos in buildings. The book is based upon the Control of Asbestos at Work Act 2002 …

Hoes van Olen Gunnlaugson & Wendelin Kupers: Wisdom Learning

Olen Gunnlaugson & Wendelin Kupers: Wisdom Learning

In traditional business circles, wisdom is viewed with a certain scepticism, which is in part due to its historical associations with wisdom traditions and spiritual cultures. However, in business to …

Hoes van Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal concep …

Volgende pagina >>>