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Nadia-Vittoria Durante & Enrico Gabrys
Mediaplanung [PDF ebook]
Methodische Grundlagen und praktische Anwendungen

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Pokrywa Nadia-Vittoria Durante & Enrico Gabrys: Mediaplanung (PDF)

Kommunikationsziele durch die geeignete Auswahl der Werbeträger kostengünstig realisieren: Der Autor zeigt, wie Sie Mediaplanung in die gesamte Marketingkommunikation integrieren. Mediaplanung als Entscheidungsprozess – ausgehend von Mediaselektion, Marktsegmentierung, Zielbestimmung und dem Einfluss der Kommunikationsinhalte auf Mediaentscheidung und Budgetierung. Mediaforschung als Informationsbasis für Mediaplanung. Mit einem umfassenden Intermediavergleich von TV, Print, Außenwerbung, Hörfunk, Kino, Internet. Neu: Mediaforschung in der Schweiz, B-to-B-Sektor, neueste Methoden zur Erforschung der Plakatwahrnehmung, aktuellste Mediadaten.

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Język Niemiecki ● Format PDF ● ISBN 9783662086063 ● Wydawca Springer Berlin Heidelberg ● Opublikowany 2013 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6343139 ● Ochrona przed kopiowaniem Adobe DRM

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Nadia-Vittoria Durante Enrico Gabrys Rudiger Koch Fritz Unger Rainer Wailersbacher

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