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Neglected Firm [PDF ebook]
Every manager must manage two firms: the present one and the future one

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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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Idioma Inglés ● Formato PDF ● ISBN 9780230599291 ● Editorial Palgrave Macmillan UK ● Publicado 2002 ● Descargable 6 veces ● Divisa EUR ● ID 2306610 ● Protección de copia Adobe DRM

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