Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
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语言 英语 ● 格式 PDF ● ISBN 9780230599291 ● 出版者 Palgrave Macmillan UK ● 发布时间 2002 ● 下载 6 时 ● 货币 EUR ● ID 2306610 ● 复制保护 Adobe DRM
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