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Neglected Firm [PDF ebook]
Every manager must manage two firms: the present one and the future one

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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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Language English ● Format PDF ● ISBN 9780230599291 ● Publisher Palgrave Macmillan UK ● Published 2002 ● Downloadable 6 times ● Currency EUR ● ID 2306610 ● Copy protection Adobe DRM

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