Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9780230599291 ● प्रकाशक Palgrave Macmillan UK ● प्रकाशित 2002 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2306610 ● कॉपी सुरक्षा Adobe DRM
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