Neglected Firm [PDF ebook] 
Every manager must manage two firms: the present one and the future one

Destek

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

€68.03
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Dil İngilizce ● Biçim PDF ● ISBN 9780230599291 ● Yayımcı Palgrave Macmillan UK ● Yayınlanan 2002 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2306610 ● Kopya koruma Adobe DRM
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