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S. Lorimer & P. Sinha
Sales Force Design For Strategic Advantage [PDF ebook]

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Portada de S. Lorimer & P. Sinha: Sales Force Design For Strategic Advantage (PDF)

This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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Idioma Inglés ● Formato PDF ● ISBN 9780230514928 ● Editorial Palgrave Macmillan UK ● Publicado 2004 ● Descargable 6 veces ● Divisa EUR ● ID 2306072 ● Protección de copia Adobe DRM

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