This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
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Dil İngilizce ● Biçim PDF ● ISBN 9780230514928 ● Yayımcı Palgrave Macmillan UK ● Yayınlanan 2004 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2306072 ● Kopya koruma Adobe DRM
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